Brands
Avvatar launches personalised performance whey to address protein deficiency
Mumbai: Avvatar proudly launches its latest product, Avvatar 100 per cent performance whey protein, designed to meet the protein needs of not just fitness enthusiasts, but every individual. With 80 per cent of the Indian population suffering from protein deficiency, Avvatar aims to close this nutritional gap with its pure, milk-based whey protein, offering a convenient way to boost daily protein intake.
Research shows that many Indians struggle to meet their daily protein requirements, with regular food intake falling short. Avvatar performance whey addresses this issue by providing a high-quality protein supplement suitable for all, regardless of age, gender, or fitness level. Whether for an active lifestyle, post-workout recovery, or general wellness, Avvatar Performance Whey ensures that everyone can meet their protein needs.
To enhance the launch, Avvatar introduces personalised protein jars for consumers. Through a simple process, customers can visit the Avvatar website, place their order, and receive a jar personalised with their name. This one-day-only personalisation option makes protein supplementation both engaging and fun.
Avvatar has partnered with over 100 influencers, who will promote the product through social media campaigns, sharing their experiences and highlighting the importance of daily protein intake. This initiative underscores Avvatar’s commitment to making high-quality protein accessible to everyone.
Parag Milk Foods executive director Akshali Shah commented, “With the launch of Avvatar 100 per cent Performance Whey, we are expanding our product line to meet the diverse needs of consumers. This new offering provides both premium nutrition and a personalized experience. Whether you’re a fitness enthusiast or simply looking to add more protein to your diet, this product delivers on quality and convenience.”
The pre-order link for personalised packs goes live on the Avvatar website at 12:00 am on Saturday, available for 24 hours only. Regular packs continue to be available on e-commerce platforms like Amazon, Flipkart, and the Avvatar website. The product is priced at Rs 2,099 for the one kg pack and Rs 3,899 for the two kg pack.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
