MAM
Magnasoft brings Ravi Shelvankar on board as CBO
Mumbai: Global player in the arena of digital geospatial information and services, Magnasoft has brought on board Ravi Shelvankar as chief business officer (CBO) of hi-tech & automotive division, North America.
Magnasoft 3.0 is getting strengthened with exceptional additions to its leadership teams across all verticals. Shelvankar’s appointment is the right next step for Magnasoft to make a significant impact on the $440 billion geospatial markets, said the company in a statement on Saturday.
“In our newest version, we are largely focusing on new verticals such as utilities & communications and hi-tech & automotive. The hi-tech market is growing exponentially,” said Magnasoft co-founder & CEO Bobbie H Kalra. “The global autonomous vehicle market is projected to garner $556.67 billion by 2026. Moreover, hyperscalers are exhibiting unprecedented growth and Magnasoft is aiming to play an important role in this growth journey.”
Shelvankar has over 20 years of experience in directing leading-edge services business models, strategic sales, and Fortune 500 key account management with an outstanding record of achievement in complex multimillion-dollar, multiyear deals and contracts. He worked with companies such as ValuePoint Technologies, CSS Corp, Sify Americas, and Infosys.
“Keeping in view the vast leadership experience that Ravi holds in the hi-tech industry, his mentoring will prove invaluable at this time. I am confident that under his leadership many important business relations will flourish,” said Kalra on the new appointment.
Speaking on his new role, Shelvankar said, “Magnasoft brings in the unique blend of diverse domains – from automation and labeling to HD mapping to reference data curation combined with expertise in managing data from different sources such as cameras, LiDAR, GPS, IMU, and radars. It is exciting to be a part of this growing team.”
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
