Ad Campaigns
Hrithik Roshan says ‘Manthan Zaroori Hai’ in Zed Black’s new TVC
Mumbai: Zed Black’s Manthan incense sticks has released a new TVC featuring Bollywood actor Hrithik Roshan to mark the Ganesh Chaturthi festival.
The actor who is the face of the brand conveys the message to believe in the deeper connection with oneself through the catchphrase ‘Manthan Zaroori Hai’ in the ad film.
“We have created the dhoop sticks range for the evolving consumer who needs positive vibrations in the environment,” said Mysore Deep Perfumery House (MDPH, Zed Black) director Ankit Agrawal. “Manthan dhoop sticks can be commonly used for your pious daily puja ritual, aromatherapy & home fragrance or meditation. Our dhoop (bambooless) sticks range is handcrafted with purest, organic herbs and dipped in natural essential oils”.
“Agarbatti consumption increases by about 40-50 per cent during the festive season, as this is the time when the nation celebrates and prays together. We believe the demand will grow during this festival season also,” added Agrawal.
Manthan dhoop batti is an exclusive offering from the house of MDPH that are free from charcoal for the discerning consumers looking for bambooless dhoop sticks or dhoop batti, said the brand. The company also has set a strong global footprint with exports to over 40 countries like the US, Brazil, Ethiopia, Netherlands, Australia, Malaysia in six continents.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
