MAM
WOW Skin Science encourages eco-friendly Ganesh Chaturthi in new campaign
Mumbai: Personal care brand WOW Skin Science has launched a new campaign “Celebrate Responsibly, Be WOW, Naturally” for the Ganesh Chaturthi festival in an endeavour to encourage everyone to get closer to nature and celebrate festivals responsibly. Through the campaign that features Bollywood couple Ritiesh Deshmukh and Genelia D’souza, the brand reiterates the value of living a sustainable lifestyle.
The film throws light on how while the onset of Ganesh Chaturthi brings enthusiasm and exuberance, as the days pass by, the sadness of visarjan sets in.
In the film, the star couple highlights an initiative by the WOW Skin Science brand, whereby we can let the good luck stay and grow within our homes by planting the eco-friendly Ganesha with seeds inside in any pot during the visarjan.
While talking about the campaign, WOW Skin Science co-founder and CEO Manish Chowdhary said, “Ganesha is the lord of auspicious beginnings and with this brand film, WOW Skin Science urges consumers that this is the right time to adopt an eco-friendly lifestyle, thus embracing this green and clean initiative. This is just the beginning of many more upcoming natural initiatives that the brand plans to undertake in the future, thus encouraging people to Be WOW, naturally.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
