MAM
Kantar appoints Guillaume Bacuvier to lead Worldpanel
Mumbai: Data-driven analytics and brand consulting company Kantar on Tuesday announced the appointment of Guillaume Bacuvier as global chief executive officer (CEO) of its consumer panel division Worldpanel. Bacuvier succeeds Josep Montserrat, who has been elevated to the role of non-executive chairman of the Worldpanel business. Both appointments are effective from 13 September.
Most recently, Bacuvier was group CEO of dunnhumby Ltd, a global leader in customer data science for the retail and CPG/FMCG industry. He led a commercial and technological transformation of the business, involving material investment in the company’s product portfolio, and both acquisitions and divestments to strengthen the company’s competitive positioning. Over his four-year tenure, dunnhumby improved its operating performance and expanded its customer base across the globe whilst improving employee engagement and customer satisfaction.
Prior to dunhumby, Bacuvier was at Google for more than a decade, holding a number of senior roles, culminating in vice-president, advertising solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region, including commercial P&L for Google’s Doubleclick and Analytics business. He started his career as a strategy consultant in BoozAllen Hamilton’s TMT practice before moving to Orange Group where he was responsible for messaging services for all Orange OpCos. He holds an MBA from INSEAD and a graduate degree in industrial economics from Université Paris-IX Dauphine.
“The next phase of growth for our Worldpanel business will be heavily influenced by technology and advanced data analytics, and Guillaume’s expertise and experience will prove invaluable,” said deputy CEO and CFO Ian Griffiths.
Montserrat joined Worldpanel in 1994 and was appointed CEO of the Worldpanel business in 2007. Over 14 years, he has built a world-renowned business that serves as industry currency standard data in almost 50 countries. He built the Worldpanel business on the foundations of strong employee culture.
“In Josep, we have a leader who understands deeply that great businesses are built by teams with a passion for what they do. He excels at channeling that passion into great outcomes for his clients,” said Griffiths. “The data and insights generated by Josep and his team, quite literally helped supermarkets keep their shelves stocked during the pandemic period. We thank Josep for his incredible contribution to Kantar so far and look forward to his continued leadership in his new role.“
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
