MAM
adidas launches its first flagship store in India
Mumbai: Sportswear brand adidas has unveiled its first flagship store in India at Connaught Place (CP), Delhi.
The brand’s first LEED-certified store in the country called ‘The Home of Possibilities’, is a blend of multiple digital touchpoints and sustainability zone, embodying the future of retail experience for consumers, adidas said in a statement. “The store’s concept is inspired by the brand’s ‘Own the Game’ philosophy which focuses on the three important aspects of experience, sustainability, and credibility,” it added.
With its 32 digital touchpoints powered by green energy, the outlet offers consumers an innovative technological experience. immersive screens, digital plinths and ceiling screens further add to the digital shopping experience. Upcycled carbon tiles are used in the flooring. In line with the brand’s long-term vision and commitment towards sustainability, there’s also a dedicated ‘sustainability zone’ featuring the best sustainable collection.
“‘The Home of Possibilities’ is the very best of our brand in an unrivalled way that brings a global shopping experience under one roof,” said adidas India senior director Sunil Gupta. “Our aim is to reimagine the phygital experience through innovation, creativity and design which further offers our consumers a unique shopping experience. We have also brought in local flavours and elements, through the artwork in the store, the zones featuring our national athletes, and quirky local prints in the customisation zone.”
Bringing forward the essence of India, the flagship store has a devoted section for personalisation and localisation. The Delhi Print Shop offers consumers a bespoke digital DIY experience where they can get their tees done in real-time, stated the brand.
MAM
Roshni Shewakramani joins P&G as regional sales head
Veteran sales leader takes charge of trade, shopper marketing and regional growth.
MUMBAI: Roshni Shewakramani just walked into P&G’s sales room and the shelves started paying attention because when a channel strategist this sharp takes the helm, even the toothpaste tubes stand straighter. Roshni Shewakramani has been appointed director of sales (regional sales head) at Procter & Gamble, a role that brings together her deep expertise in trade and shopper marketing, strategy execution, and high-performance team leadership. She shared the news on a professional platform, noting that she is eager to drive growth and reinforce P&G’s footprint across key regions in India.
Shewakramani brings extensive experience spanning general trade, modern trade, e-commerce and category development. She joins from her previous position as director of national trade & shopper marketing at P&G, where she oversaw strategy and revenue growth for multiple brands. Earlier roles at P&G and Nivea include senior manager for sales (E-commerce and modern trade GTM operations) and area sales manager, during which she managed category expansion, budget planning, new product launches and cross-functional operations.
The appointment reflects P&G’s focus on strengthening regional execution and shopper-centric growth at a time when trade dynamics and consumer behaviour continue to evolve rapidly across urban and emerging markets.
In a company where every shelf tells a story, Shewakramani isn’t just leading sales, she’s scripting the next chapter of how P&G wins the daily battle for space, share and loyalty, one region at a time.
