Music and Youth
Mirchi rebrands Mirchi Scribbled to Mirchi Mehfil
Mumbai: Music and entertainment company Mirchi has announced the relaunch of its spoken word and storytelling platform Mirchi Scribbled as Mirchi Mehfil, in a bid to pave the way for the art of the spoken word in mainstream entertainment.
“Mirchi will now not only showcase a variety of storytelling art forms across India but also provide a platform to emerging and established storytellers and spoken word artists,” it said in a statement on Tuesday.
With more than five million views and 53 million impressions, Mirchi Scribbled showcased exceptional talent from the performance poetry community that resonated with the Indian audience. Mirchi Mehfil, to be hosted on YouTube and Instagram, aims to tap into a wider audience set with diverse content across shayari, poems, spoken word and storytelling through live performances, on-ground and online events, open mics, curated shows, podcasts, and other formats, said the company.
“Mirchi always strives to provide entertainment through its multi-platform and multi-format content hub, thereby enabling and creating an ecosystem for talented individuals across art forms,” said Mirchi MD and CEO Prashant Panday. “Through Mirchi Scribbled we have built a large community of spoken word artists with a huge, ever-growing subscriber base. Through this property, we aim to build a platform for budding niche artists and amplify their voice in mainstream entertainment.”
The brand marked the relaunch at Mirchi Studios, Mumbai with a power-packed line-up of performances by artists like Divy Sharma, Harsha Agrawal, Arti Jain, and Parth Vasani, giving consumers a sneak peek into the content that will be available on the relaunched platform. Hosted by RJ Tashi, the event saw the unveiling of Mirchi Mehfil’s logo in the presence of eminent Bollywood lyricist and poet Manoj Muntashir.
“Mirchi Mehfil is indeed a wonderful initiative, especially for artists in smaller towns who don’t have access to platforms,” said Muntashir. “With the extensive reach that Mirchi brings to the table and its connection with a wide audience base, Mirchi Mehfil will prove to be a boon for artists and literature enthusiasts across the country.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
