Brands
Indya signs Shraddha Kapoor as brand ambassador
Mumbai: High Street Essentials-owned women fashion brand Indya has signed Bollywood actor Shraddha Kapoor as its first brand ambassador. The star will be promoting its contemporary Indian ethnic wear in a variety of campaigns across media platforms, said the brand.
The announcement comes with the launch of Indya’s first campaign and digital film ‘That’s My Indya’, featuring Kapoor. Debunking common and unpopular opinions about Indian and traditional festive wear, the campaign sets the tone for the brand’s modern Indian design philosophy and positioning, it said in a statement.
“Shraddha personifies the millennial Indian woman that our brand is centered on – independent, aware and rooted in her being yet modern in her outlook,” said Indya co-founders Tanvi Malik and Shivani Poddar. “Our association with her is a step towards strengthening the connection with our customers and reaching out to millions of more women who will emotionally and sartorially associate with our brand.”
“Indya has re-invented Indian fashion by beautifully capturing the essence of what the modern Indian woman is looking for today. My personal style preferences completely resonate with the experimental and fuss-free essence of the brand,” said Kapoor on the association.
The digital spot shows Kapoor donning Indya’s Autumn Festive ’21 collection that is a stylistic melange of contemporary, fashion-forward designs. The ad film will be followed by a campaign shoot, stated the brand.
Brands
Hisense launches Intelli Cool Pro air conditioners in India
New range brings rapid inverter cooling, Wi Fi voice control and R32 refrigerant
MUMBAI: Hisense is turning up the cool factor in India’s home appliance market with the launch of its Intelli Cool Pro Series room air conditioners, a new premium range designed to combine faster cooling with smarter connectivity.
Announced on 9 March, the launch expands the company’s residential air conditioner portfolio in India and brings its latest inverter technology and connected features to Indian homes.
At the centre of the new range is Hisense’s QSD rapid inverter technology, designed to accelerate compressor performance and bring down room temperature quickly after the unit is switched on. The system is built on the company’s nine generations of inverter development and aims to deliver stable cooling, reduced power fluctuations and improved long term reliability.
The Intelli Cool Pro Series also features an AI smart mode that automatically adjusts cooling levels according to room conditions and user preferences. The goal is simple: maintain comfort while keeping energy consumption in check.
Beyond cooling, the company is pitching the new models as a solution for healthier indoor air. The units are equipped with a 4 in 1 healthy filter designed to capture fine particulate matter, while a self clean function helps maintain hygiene within the system and improves overall air quality inside the home.
Connectivity is another key focus. The air conditioners come with built in Wi Fi through the Hisense ConnectLife platform, allowing users to control and monitor their AC remotely using a smartphone. Voice control is supported in both English and Hindi, while features such as scheduling and temperature customisation make it possible to manage cooling settings from anywhere.
From an environmental perspective, the new range uses R32 refrigerant, which has a global warming potential around 65 per cent lower than the commonly used R410A refrigerant. The company says the shift supports its broader push towards more energy efficient and environmentally responsible appliances.
The Intelli Cool Pro Series is designed to deliver powerful and even cooling across different room sizes. It includes features such as quick chill technology with 3D airflow design, four way auto swing for uniform air distribution and long distance airflow to cool larger spaces effectively. Multiple sleep modes, quiet operation and stabiliser free performance are also part of the package.
Hisense India chief executive officer Pankaj Rana said modern air conditioning needs to go beyond basic cooling as consumers increasingly look for intelligent performance, energy efficiency and healthier indoor environments. He added that the Intelli Cool Pro Series combines rapid inverter technology, AI driven adaptability and smart connectivity to meet the evolving needs of Indian households.
Along with the Intelli Cool Pro Series, Hisense has also introduced the Intelli Cool Series and the Eco Cool Series in India, further expanding its presence in the country’s growing air conditioner market.
