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dentsuMB bags mainline advertising mandate for TVS Raider in India
Mumbai: dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched TVS Raider.
As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider – the newest 125cc motorcycle launch from TVS Motor Company.- in India, said the statement.
“The TVS Raider is targeted at Gen Z. With dentsuMB as our creative agency, we have built signature brands like the TVS NTORQ 125 (sporty scooter) and TVS IQUBE (electric). We look forward to delivering a compelling brand experience for TVS Raider in line with its outstanding product offering,” said TVS Motor Company vice president of marketing – commuters, corporate brand & dealer transformation Aniruddha Haldar.
dentsuMB executive vice president Samrat Chengap said the team is “absolutely delighted” with this latest win and it is looking forward to creating “some great work”.
“Our team is in sync with the brand’s vision for Gen Z and understands their pulse very well. We look forward to delivering our best that will in turn help the brand achieve its fresh but much-deserved milestones,” added dentsuMB Group CEO Sidharth Rao.
For the record, dentsuMB is part of the newly formed dentsuMB Group that also includes the agencies Dentsu Webchutney, Taproot Dentsu, Dentsu One and Dentsu Impact.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
