MAM
How brands can take the sustainability leap
Mumbai: Rising global temperatures and environmental degradation has left the world on the cusp of major climate change. The slow, yet discernible impact of these changes has been seen across all major sectors, leading brands to make a conscious choice to protect the environment while catering to their consumers’ needs.
A recent BBC Global News study also revealed that 80 per cent of consumers in the Asia Pacific agree that demonstrating a commitment to sustainability adds value to the brand. Consumers expect action, not empty promises, from brands on sustainability. They are becoming ever more aware of their choices and expect brands to take responsibility towards following sustainable practices.
Some of these stories will take centre stage at the virtual webinar – ‘Taking the Sustainability leap’ being organised by BBC News in collaboration with Indiantelevision.com on 23 September. The hour-long event starting at 3 p.m. will witness insightful discussions with some of the leading brands who have taken the sustainability plunge.
“Without a significant change in current consumption and production patterns, the world will face strong environmental and economic costs such as those caused by projected climate change. Therefore, there must be a change in how we satisfy our needs if we want to achieve sustainable development and maintain the Earth’s capacity to satisfy the needs of future generations which consumers are becoming increasingly aware of,” said BBC Global News, senior VP, Commercial Development – Asia Pacific, Australia and New Zealand, Alistair McEwan.
The attendees will get an opportunity to hear inspiring stories from sustainability leaders across the globe, as they share case studies. This will include stories of building a fashion collection created by rescued luxury fabric, and much more. BBC will also share insights on forging an effective sustainability journey, and how brands can create a competitive advantage through innovative and sustainable marketing services.
The event will begin with introductory remarks from BBC Global News, SVP Commercial Development, Alistair McEwan. It will proceed with a panel discussion on ‘Leading with Innovation and Inspiration’ to be led by The R Collective founder and CEO Christina Dean, Climate Force founder Barney Swan, The Fabrick lab founder Elaine Yan Ling Ng, and Sophie’s BioNutrients co-founder and CEO Eugene Wang
Other key speakers at the event include Maruti Suzuki India, assistant vice president-sustainability and carbon neutrality G P Chaddha, Godrej Group, head-environmental sustainability Ram Vaidyanathan, Tata Consultancy Services, head of sustainability marketing, Preeti Gandhi, Lenovo, head of communications, Asia Pacific, Geneviene Hilton, and Honasa Consumer Pvt Ltd (MamaEarth) vice-president marketing Sambit Dash.
BBC Future Planet editor Martha Henriques will throw light on how BBC is doing its part of the sustainability of the planet. BBC Future Planet is the first major online publication launched in 2020, with a sole focus on climate change that also aims to be as close to zero carbon as possible. BBC StoryWorks APAC director Nicola Eliot will discuss how brands are partnering with the BBC to tell their sustainability stories.
To join the conversation, register: https://indiantelevision.com/events/taking-the-sustainability-leap/event-platform/registration.php
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
