MAM
Impresario appoints Roshni Kavinam as national creative head
Mumbai: Impresario Handmade Restaurants (IHR) on Tuesday announced the appointment of Roshni Kavina as its national creative head.
In this role, She will oversee all daily communications and engagements along with launches and will work closely with the respective teams in developing and streamlining all brands further across Impresario towards further consumer love and growth, said the company in a statement.
She will be responsible for leading creative brand development and brand building across Impresario brands including Social, Smoke House Deli, Salt Water Cafe, Souffle S’il Vous Plait, and several cloud kitchen brands like Boss Burger, Hung-Li, Lucknowee, and Goodness To Go, it added.
“A new-age creative thinker equally adept at traditional and non-traditional media, Roshni is just the talent to lead the creative teams at Impresario,” said IHR CEO and MD Riyaaz Amlani. “We are confident that she will use her expertise in design and storytelling in driving growth across the brand and deepening Impresario’s connection with its customers.”
In a career spanning over 16 years in advertising, Kavina has been instrumental in building effective brands across categories and has extensively worked on creating film, online, print, and on-ground assets; from strategic stages to final executions.
Prior to this appointment, Kavina was associated with Publicis Ambience as executive creative director wherein in a span of six years she created a team that specialised in design. She has also been an integral part of developing and co-designing the new Publicis Mumbai office by partnering with the team of architects assigned for the job. She has also been associated with BBH India and Saatchi & Saatchi in past stints. Her work has gotten her many accolades such as Cannes, One Show, Adfest, Abby, Goa Fest, Outdoor Awards, Effie.
“The moment I spoke to Riyaaz I knew Impresario was the right fit for me. I wanted to focus on engagement ideas lead by great design and Impresario gives me the opportunity to do just that and a lot more,” said Kavina. “Being a total foodie – Social, Smoke House Deli, Salt Water Cafe, Mocha among others have been a part of my life pretty much since their launch, and it is an absolute pleasure getting to know what goes on behind-the-scenes of these iconic brands and teaming up to help them reach their absolute pinnacle of success.”
MAM
G Square launches MS Dhoni campaign for plotted developments
Cricketing icon fronts new film highlighting zero-cash policy and transparency.
MUMBAI: MS Dhoni just rolled in on a hoverboard to sell plots because when Thala says “Your Home. Your Dream. Your Choice,” even real estate starts feeling like a winning chase. G Square Group, India’s largest plotted developer, has unveiled a new campaign film featuring cricketing icon MS Dhoni, spotlighting its commitment to transparent real estate transactions and its industry-first zero-cash policy for plotted developments. The sub-one-minute film is set in a vibrant Tamil wedding gathering where friends and family casually discuss life’s next milestones after the celebrations.
The conversation flows naturally from career and marriage to homeownership, shifting from premium apartments to plotted developments as a flexible, long-term investment. MS Dhoni makes a stylish, unexpected entry on a hoverboard wearing a traditional veshti, joining the discussion with his signature calm and reassurance. He guides the group toward the advantages of G Square plots locations within city limits, strong connectivity, prices below market value, and the zero-cash policy that eliminates hidden charges.
The narrative subtly weaves in G Square’s scale, 13 plus years of operations, more than 20,000 customers, 5,000 plus acres delivered, and presence across 20+ cities, all presented conversationally without breaking the flow.
G Square Group founder and managing director Bala Ramajayam said, “Our continued association with MS Dhoni reflects the shared values of trust, credibility and consistency that define both the brand and the individual. This campaign is designed to clearly communicate our zero-cash policy and our commitment to transparent, ethical transactions.”
The film, already shared by Dhoni on his social media, is live across digital platforms. In a market where buying land can feel like navigating a tricky pitch, G Square and Dhoni aren’t just promising a home, they’re delivering the kind of straight drive every buyer wants: clear, clean and full of trust.
