MAM
Khaby Lame and Dream11 come together for a fun video
Mumbai: International social media sensation Khaby Lame joined hands with fantasy sports platform Dream11, marking his first-ever association with an Indian brand. The Senegalese-born Tik Toker created a short video skit with Indian content-creator, Viraj Ghelani, wherein his trademark style, Lame called upon people to accomplish day-to-day tasks in a straightforward manner and instead, use their brains to play on Dream11.
The homegrown Indian brand has been one of the top IPL sponsors since 2019, and for the 2021 edition, it launched multi-media campaigns under #Dream11PeDimaagLagaNa and #TeamHaiTohMazaaHai.
In the video, Ghelani is seen sitting with a friend who is eating french fries with toothpicks. Ghelani isn’t amused and calls Lame to simplify this. In his signature style, Lame picks up a fry with his fingers and eats it to express how not to unnecessarily complicate a task.
Wearing a Dream11 jersey, Lame then points to a placard that says ‘Dimaag Lagana Hai Toh Dream11 Pe Laga Na’ echoing the brand’s message to instead use one’s intellectual might for picking a team on Dream11.
Life is simple. You just need to use your in the right place!
Ain’t it true, @KhabyLame?#Dream11PeDimaagLagaNa #Dream11 #D11 #LearnFromKhaby @viraj_ghelani pic.twitter.com/O63aGORVhj— Dream11 (@Dream11) September 27, 2021
The 21-year-old Tik Toker became an internet sensation with his relatable content of pointing at obvious solutions instead of using hacks. Lame is the second most followed TikToker in the world, with over 110 million followers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
