MAM
Plum bolsters leadership team with two new appointments
Mumbai: Beauty brand Plum has bolstered its leadership team as it plans to deepen its omnichannel network across geographies, expand its product offering across newer segments and drive business transformation. The company has brought on board Shivani Behl as chief marketing officer and Gaurav Sarda as chief financial officer.
The new appointees will work closely with founder and CEO Shankar Prasad to further accelerate the growth of brand Plum, said the statement.
“We are thrilled to welcome Shivani and Gaurav to our core leadership team as we embark on our next phase of growth,” said Prasad. “Their values, skills, and expertise will complement the functional strength of our current top leadership team. Together, we look forward to shaping the company into something we all can be proud of.”
Behl brings with her over 15 years of diverse experience across sales and marketing and has worked on building iconic brands across retail, FMCD, and beauty industries. She has held leadership positions at Lakme Lever, Shoppers Stop, and Reliance Brands.
At Plum, she will be responsible for scaling growth across the levers of brand and marketing, partnerships, community culture and engagement, and product innovation. “It is an interesting juncture for D2C beauty brands and Plum in particular. I believe Plum’s potential is unlimited, and look forward to working with the entire Plum team to build and accelerate the brand’s momentum in the months and years to come,” stated Behl.
Sarda has rich experience of more than 14 years, he last served at Marico Ltd as head – manufacturing commercial. At Plum, he will work closely with the rest of the senior leadership team to drive and grow the company’s financial and development strategy. “As the company continues to scale, I look forward to leveraging my background to implement the next phase of operational excellence and further strengthen the strong financial foundation, aligning it to the rapid growth and enabling overall business excellence,” said Sarda on his new role.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
