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Admix appoints Stefan Adamczyk as VP, global partnerships
Mumbai: In-play advertising platform Admix has announced the appointment of mobile gaming and media industry expert Stefan Adamczyk as VP of global partnerships.
In this role, Adamczyk’s primary goal is to expand Admix’s best-in-class global publisher network, further cementing Admix’s position as the leading in-play solution provider for the mobile gaming industry, it said in a statement.
“Stefan’s appointment comes at a critical time for Admix as we are rapidly scaling up across the globe. His industry-leading experience bolsters our dream team of senior leadership talent, helping us to deliver the infrastructure to effectively monetise 3D worlds,” said Admix CEO Samuel Huber. “As consumers increasingly socialise, play and shop in virtual worlds, this offers unrivalled opportunities for brands and publishers in the formative metaverse.”
Adamczyk brings with him over two decades of commercial expertise gained at market-leading companies such as AdColony, PHD Media, Lycos, and Media Planning Group. In 2014, he was AdColony’s first EMEA hire, having joined as EMEA advertising director, and later promoted to senior VP – performance after nearly five years.
“I’m relishing the opportunity to help build the future of mobile gaming monetisation, by bringing new world-class publishers into the fold, and nurturing established client relationships with my talented Admix supply team,” said Adamczyk. “The world of mobile gaming faces a true inflection point, where developers and publishers need not compromise game design based on interruptive legacy monetisation models. I strongly believe in-play is the future of mobile gaming.”
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
