MAM
Mahesh Kanchan takes charge as FieldFresh Foods CEO
Mumbai: FieldFresh Foods, a joint venture between Bharti Enterprises & Del Monte Pacific Ltd, on Monday announced the elevation of Mahesh Kanchan to the role of chief executive officer (CEO), with effect from 1 October.
In his new role, Kanchan will be focusing on further strengthening the Del Monte brand, the product portfolio, and the distribution network to cater to the emerging needs of the consumer, said the company in a statement.
“On behalf of the board of directors, I would like to congratulate Mahesh on his elevation and wish him the very best for his new role. I am confident that under his leadership FieldFresh Foods will prosper into a leading next-generation consumer products company,” said Bharti Enterprises vice-chairman and FieldFresh Foods chairman Rakesh Bharti Mittal.
Kanchan, who previously served as chief commercial officer with FieldFresh Foods, takes over from Yogesh Bellani who has decided to pursue opportunities outside of the company.
“I would like to thank Yogesh for his exceptional leadership over the past one decade and for building a strong foundation for the next phase of our growth journey. Most importantly, under his leadership, Del Monte has become a household name in India,” Mittal further said.
Kanchan, who has over two decades of experience in the FMCG space, joined FieldFresh Foods in 2020. He has played a pivotal role in creating growth opportunities for the Del Monte brand in the B2C segment as well as navigating the business during the pandemic.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.








