Brands
Godrej Consumer Products forays into baby care category
Mumbai: Godrej Consumer Products Limited (GCPL) has forayed into the baby care category with its new launch – ‘goodnessme’, a premium range of ‘toxin free’ certified products made from organic ingredients for baby skin.
Meant for the little ones between 0-2 years, ‘goodnessme’ consists of a range of personal care and home care products for babies that are Certified COSMOS Organic by ECOCERT, France – one of the world’s largest organic certification organisations, the brand announced on Wednesday.
The range includes a variety of products in multiple SKU’s like baby soap, baby oil, baby lotion, multipurpose baby cream, baby head-to-toe wash, and so on- all certified organic, affirmed the brand
“There are baby care brands that offer safe, no toxins, natural approach, but none of them offer the higher-order benefit of ‘organics’, a clear white space,” said GCPL CEO – India & SAARC, Sunil Kataria on this launch. “As we foray into baby care space with ‘goodnessme’, our brand stands out from the rest. From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the new skincare range has gone through the most rigorous certification process laid down by ECOCERT.”
Being a digital-first brand, it has launched the new products only on online portals including the brand website, and across online marketplaces like Amazon, Flipkart, and FirstCry.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
