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Star Plus maintains top position in week 39: Barc
Mumbai: Hindi GEC Star Plus maintained its hold at the top position in Broadcast Audience Research Council (Barc) week 39 (from 25 September to 1 October). With a weekly AMA of 2802.45 (000’s), the channel garnered more viewership than last week when this figure stood at 2744.83 (‘000s) AMA. Tamil GEC Sun TV was the second most viewed channel, clocking 2727.68 AMA as against last week’s 2650.54 (‘000s), revealed the Barc data.
Riding the IPL wave, Star Sports 1 Hindi which made a direct entry at the sixth spot in week 38, replaced Star Maa at the third spot. The Telugu GEC has been a consistent performer at second or third place for the past many weeks. While Star Sports 1 Hindi bagged 2725.57 (‘000s) AMA, Star Maa finished fourth at 2502.61.
The remaining order was occupied by Star Utsav, Colors, Sony SAB, Star Vijay, Zee Telugu, and Sony Pal.
Week 39’s Mega Cities list looked different with Star Sports 1 Hindi at the fourth position with a weekly AMA of 386.62 (‘000s). Sun TV led the tally at 473.73 AMA. Star Plus and Colors bagged the second and third slots respectively. Star Vijay finished last.
Sun TV was the top performer in the South Market as well, where it recorded 2720.54 AMA. Star Maa, Star Vijay, Zee Telugu, and Zee Kannada followed.
In the regional circuits, Star Sports 1 Hindi was among the top five most-viewed channels in UP, Odisha, West Bengal, and Maharashtra/Goa.
Star Pravah led the Maharashtra/Goa market with 1419.85 (‘000s) AMA. Zee Bangla was the top performer (1041.27) in West Bengal, Tarang (390.25) in Odisha, Zee Kannada (1434.64) in Rajasthan, Star Utsav (253.6) in Rajasthan, and Zee Anmol (354.63) in UP/Uttarakhand.
