MAM
Fujifilm India elevates Arun Babu to new role
Mumbai: Fujifilm India Pvt Ltd, a global player in camera and imaging technologies, has announced the elevation of Arun Babu from general manager, EID & optical device to the head of division – electronic imaging, optical devices, and Instax division. The elevation will come into effect on 11 October.
In his new role, Babu will be responsible for the general management of all the three divisions and looking after the end-to-end operations of the combined divisions, said the company in a statement.
As he takes on this new role, Fujifilm India is hopeful to further establish itself in the Indian photographic industry and strengthen its commitment towards delivering world-class innovative camera products, it added.
“Under the leadership of Arun Babu, our camera division has witnessed tremendous growth over the years. In this new role, he will be looking after our complete camera offerings and scale the business to new heights,” said Fujifilm India MD Koji Wada, welcoming Babu on board.
Babu had joined Fujifilm India in May 2018 and since then has been responsible for the growth and success of Fujifilm cameras in India. In the past, he has been associated with companies like Sony and Videocon.
A post-graduate in business administration from IMSCD&R Pune University, he has more than 18 years of experience working in the industry in various roles.
“Instax cameras and accessories have been doing extremely well with the audiences in the past. The cameras have been performing well with the youth and I hope that I am able to take this growth to the next level,” said Babu on his new role.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
