News Broadcasting
upGrad partners with SET for ‘Shark Tank India’
Mumbai: Higher edtech platform upGrad on Monday announced its partnership with Sony Entertainment Television (SET) as the presenting sponsor for the first edition of “Shark Tank India” and as the co-presenting sponsor of the show on the streaming platform, SonyLIV.
According to a statement, this association aligns with upGrad’s vision of powering career success for the workforce as their trusted ‘life-long learning partner,’ and will also further the brand’s deep India penetration goal.
“We are thrilled to come on board for the first-ever season of ‘Shark Tank India’ that will celebrate young entrepreneurs from across ‘Bharat’ and their zeal of creating business opportunities and employment within the country,” stated upGrad India CEO Arjun Mohan. “With this strategic partnership we are not only looking forward to coming closer to millions of individuals, but also to building an inclusive ecosystem of talent that is best placed to contribute meaningfully towards India’s growth.”
“Shark Tank” provides a platform for business ideas and prototypes as well as active businesses to get propelled into reality by experienced investors and business experts. The international format is popular among young and aspiring entrepreneurs as well as working professionals who are also the brand’s core target audience.
“India is rapidly turning into a digital-first economy, and the entertainment preferences of its consumers are evolving daily. Keeping this at the forefront, we have partnered with upGrad for the first-ever edition of ‘Shark Tank India’ on SonyLIV,” said SonyLIV’s head of ad sales revenue Ranjana Mangla. “With this high-quality business-oriented show, we endeavor to boost India’s growth trajectory. SonyLIV’s diverse content library will help the brand connect with the right audience. Onboarding upGrad will help us tap new audience segments and heighten our innovations for the show.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
