MAM
Zensciences appoints Artthi Ponnuswamy as VP, brand solutions
Mumbai: Brand and digital marketing consultancy Zensciences has announced the appointment of Artthi Ponnuswamy as vice president of brand solutions.
Ponnuswamy joins Zensciences after 15 years with Origami Creative Concepts where she was head – brand strategy. Prior to that, she has been associated with organisations like AC Nielsen, McCann Worldwide, and DDB Mudra.
“Artthi joins us at a crucial stage in our growth journey. With organisations continuing to navigate through the evolving normal, her expertise will help us drive transformational strategy across our client portfolio, and strengthen our purpose of adding business context to creative outcomes. Looking forward to this next chapter with her onboard,” said Zensciences co-founder & partner Rahul Koul.
With almost two decades of extensive multi-industry experience, Ponnuswamy has strong brand, marketing and communication expertise, the agency said. At Zensciences, she will be responsible for leading and developing strategic and creative-led brand solutions that drive growth across clients.
Discussing her new role at Zensciences, Ponnuswamy said, “I am extremely happy to join an ‘un-agency’ which is growing at such a rapid pace. Zensciences is one of the few agencies which has consulting, brand and technology as its three pillars of offerings – all core to the success of any brand. The opportunities here are plenty and I’m looking forward to making a difference to some of the brands that Zensciences is handling and the organisation, at large.”
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
