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Havas Media Group India bags integrated media mandate of Just Dial
Mumbai: Havas Media Group (HMG) India has won the integrated media mandate for both offline and online of local search engine Just Dial. In addition, HMG India will also be managing Just Dial’s social media mandate.
The account, which is one of the biggest wins of the year for the group, will be managed by the network’s Gurgaon office, led by Havas Media Group president & head – North & West India Uday Mohan.
“Being one of the pioneers of the consumer internet industry, our constant endeavour is to provide a fast, reliable, and comprehensive range of products and services to our users,” stated Just Dial CMO Prasun Kumar. “To help drive our aggressive growth- oriented brand strategy, we are partnering with some of the best marketing agencies. Havas Media impressed us with their thinking & ideation. I am confident that they will add significant value in our overall marketing strategy & programs.”
Just Dial recently launched its B2B marketplace platform, JD Mart, aimed at enabling India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in the post-Covid era, get new customers, and sell their products online.
“This win reflects how effectively we have been able to make a meaningful difference to our clients and their businesses, especially in the last two years. We are delighted to have Just Dial onboard and looking forward to partnering them in this new phase of growth,” Havas Group India CEO Rana Barua said.
“This win is a testimony, how successfully we married our meaningful media experience with that of the aggressive growth plans of Just Dial. And going forward the task will also be to integrate social with that of the offline and online strategy of Just Dial,” added HMG India CEO Mohit Joshi.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
