MAM
Elysian Hues appoints Shruti Kaushik as VP, marketing and PR
Mumbai: Marketing & PR company Elysian Hues has announced the appointment of Shruti Kaushik as VP – marketing and PR. After gaining substantial work experience as a global marketing and branding consultant, she has now joined hands for multiple ventures with Elysian Hues (EH Communications) founder Deepali Mathur. Kaushik is now the co-founder of House of Mayah and Tiny Tales India.
Kaushik is a writer, entrepreneur, branding expert by Business Insider and Business World. She is now best known for bringing massive recognition to brands in less time through her organic social selling techniques,” said the company in a statement.
She has been in the content marketing industry for over nine years and has worked for multiple Indian and international businesses. She has been featured in over 20 media outlets like Yahoo Finance, YourStory, Grazia India, Daily O (India Today), etc. Her content online had earned over seven million readerships and over three million collectively for her clients.
Kaushik has also assisted the National Informatics Centre (NIC), ministry of skills and entrepreneurship, for their content planning and development. She also published a book “LinkedIn Blackbook” for budding entrepreneurs to use the power of content and LinkedIn & scale their business.
On asking how LinkedIn helped her grow, Kaushik said, “It’s now, more than ever, that LinkedIn has become a powerful tool as it connects employers to employees, clients to agencies & freelancers. And my experience in LinkedIn branding has worked like a charm for our clients. LinkedIn has been a gold mine for me and my clients. You just have to be consistent and specific there. It is a one trustworthy, business-oriented social platform that has quickly shoved itself into the forefront of CXO’s or decision-makers’ minds for lead generation, talent identification, and community development.”
Over the next five years, Kaushik is planning to scale her content business by reaching out to businesses around the world and showing them the power of LinkedIn branding. Not merely this, her plan is to redefine luxury with an elite collection of House of Maaya and reach each corner of India, said the statement.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
