Digital
LeapX takes conversational AI tack with DAC platform for digital advertising
MUMBAI: AI-powered digital advertising solutions provider LeapX AI has unveiled DAC, a platform designed to simplify and transform the management of digital advertising campaigns through conversational AI.
DAC allows marketing teams to manage complex, multi-platform advertising campaigns effortlessly, using natural language conversations with AI. Unlike conventional tools with rigid workflows, DAC adapts to the unique workflows of marketing teams, seamlessly integrating with existing knowledge systems to ensure alignment with brand guidelines and organisational practices.
From crafting audience personas to optimising campaign performance, DAC streamlines every step of the advertising journey. By consolidating tasks into a single conversational interface, the platform eliminates the need for juggling multiple tools, significantly reducing repetitive workloads. Early adopters have already reported productivity gains of 50-60 per cent, underscoring DAC’s potential to revolutionize digital advertising.
As marketing teams grapple with growing demands and tighter resources, DAC offers a timely solution by enhancing efficiency while maintaining high-quality outcomes. The platform’s accessible conversational interface democratises advanced AI capabilities, allowing all team members—regardless of expertise—to contribute effectively to campaign management.
“Advertising today operates in a landscape shaped by rapid technological advancements, evolving consumer expectations, and relentless margin pressures,” said LeapX AI CEO Vishal Kumar.”DAC enables teams to manage multi-platform campaigns through simple conversations and automates intricate workflows that previously required specialised expertise. By leveraging natural language interactions, DAC empowers teams to focus on strategy and creativity while adapting to dynamic market conditions. Early adopters have seen transformative results with up to 60% gains in efficiency.”
LeapX AI is collaborating with three design partners to refine DAC further, ensuring the platform evolves in response to real-world challenges. The vision is to bridge the gap between innovation and execution.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
