MAM
Diipa Büller-Khosla’s date with Paris Fashion Week & Sephora
MUMBAI: Netherlands-based Indian origin beauty entrepreneur Diipa Büller-Khosla has two reasons to be pleased as punch.
The first: her three year old brand indē wild, has recently entered into a ground-breaking global partnership with Sephora, the world’s leading prestige beauty retailer. This collaboration marks a historic moment for Indian beauty brands, as indē wild is the first to feature Ayurveda as its core ethos. The partnership will bring Khosla’s innovative and sustainable skincare products to a global audience.
The second reason for the broad smile on her face: Büller-Khosla, according to a press release, was the only Indian celebrity invited to Dior’s Spring/Summer 2025 women’s ready-to-wear showcase at the prestigious 50th anniversary of Paris Fashion Week.
“This exclusive invitation underscores her immense social media popularity, her ability to connect with audiences worldwide, and her profound impact on the fashion industry as a key opinion leader,” says the release.
Büller-Khosla expresses her excitement and gratitude for Dior’s invitation and states, “This invitation is a testament to the growing influence of Indian talent on the global fashion stage. It’s a proud moment for our country. Dior’s commitment to innovation and elegance perfectly complements my brand’s ethos. I’m excited to see how our collaboration will redefine the boundaries of luxury fashion.”
Büller-Khosla journey to global recognition began in 2017 when she became the face of Maybelline and had her billboard on Piccadilly circus, London. Since then, she has consistently made her mark at both Cannes and Venice Film Festivals, solidifying her position as a fixture in the international fashion scene.
Today, Büller-Khosla, has 2.1 million followers on Instagram, among whom figure some big names from India including Masaba Gupta, Manish Malhotra, Navya Nanda, Madhu Sapre, Suhana Khan, Ananya Pandey, and Prajakta Kohli. She spends her time travelling all over the world for magazine cover shoots and to promote her brand, when she is not at home with her Dutch diplomat husband Oleg Büller and her daughter Dua.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
