MAM
SoCheers bolsters leadership team with two key appointments
Mumbai: SoCheers, a digital-first full-service advertising agency, has appointed two new members to its leadership team with Jaideep Thackeray and Randal Gomes. They joined the ranks as creative head of design and head of business development, respectively.
“We have quite significantly grown in the past few years in terms of clients and people both. Therefore, we wanted to further strengthen and have some seasoned leaders to drive the teams,” stated SoCheers co-founder and CEO Mehul Gupta. “Interestingly, both the leaders tend to understand the evolution of digital and its acceptance in the years gone by as well as foresee its growth to come. I am confident that with such synchronised synergies, the agency will surely touch newer heights as we gear up to expand our client base to more markets as well as up the game with our existing brands.”
Thackeray comes with an array of creative experience with prominent agencies like JWT, Ogilvy, Contract Advertising, Rickshaw Communications, to name a few. In his professional career of around 12 years, he has worked with revered brands like Shoppers Stop, Asian Paints, Palladium, and High Street Phoenix.
In his new role, he will be responsible for developing and growing the internal design team, championing client pitches, and helping the agency chart a fresh and innovative way forward for upcoming projects. “Just like other aspects of digital marketing, design too is witnessing a constant evolution. Having the best design artwork and impactful brand message go hand in hand because the former enthralls the viewers with its aesthetics and the latter demonstrates the brand ethos. Having said that, this is the balance I always try to achieve with my work. For me, this is the perfect opportunity to grow as a creative professional, as SoCheers is on a growing curve, working with some of the biggest brands in the industry,” Thackeray said.
Gomes brings with him a decade worth of experience in the digital marketing industry. Before joining SoCheers, he led the strategy and business development team at MindShift Interactive where he played a crucial role in developing landmark and trending campaigns like #FeelingBlue (for Reliance 3G), and #ChappalMaaro (for The Bombay Store).
In his current role, he will be leading the business development vertical and will be responsible for growing the agency’s footprint by helping them acquire new clients. “The digital industry never ceases to amaze me. With the pandemic outbreak, the digital landscape has become even more revolutionized, having a plethora of brands test waters. Both the digital agencies as well as brands have acknowledged innovations in this space. Therefore, for me, SoCheers is definitely a new terrain of possibilities and I am super excited to have the agency expand its client roster,” commented Gomes.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
