MAM
Shoppers Stop onboards Shwetal Basu as customer care associate & chief of marketing & communication
Mumbai: Homegrown department store chain, owned by the K Raheja Corp, Shoppers Stop has brought on board Shwetal Basu as customer care associate and chief of marketing and communication with effect from 28 October, to lead its marketing mandate.
Shwetal has a strong experience of close to two decades in customer behavior, marketing, and communications, across multiple industries such as FMCG, telecom, security services, banking, and retail. She brings to the table a deep understanding of the consumer across demographics and geographies to create successful marketing strategies in sync with the brand’s vision, said the company.
“We are delighted to welcome Shwetal. Her ability, leadership skills, and experience to provide creative and innovative solutions will add tremendous value to the organisation. We feel we have found the right fit to lead the marketing organisation,” stated managing director and CEO Venugopal G Nair.
In her previous stints, Basu was associated with Metro Brands Ltd, Aditya Birla Retail Ltd among others.
“I am excited to be a part of Shoppers Stop’s incredible journey. It is one of the leading retail brands in the country that has evolved meticulously with the changing consumer dynamics and environment,” said Basu. “I am eager to add value, consistently innovate, and ensure an effective marketing strategy in-line with the brand’s goal.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
