MAM
MAIA estates appoints Sanaa Ruia as creative director
Mumbai – MAIA Estates has announced the appointment of Sanaa Ruia as its new creative director. With a distinguished career spanning nearly two decades in luxury branding, design, and entrepreneurship, Sanaa brings a fresh, globally-inspired perspective to the company. Her appointment marks a pivotal moment in MAIA Estates’ journey, signalling the brand’s mission of bringing modern creativity, innovation, and excellence into real estate.
Sanaa’s educational background includes a postgraduate degree in Luxury Marketing from the London School of Arts, where she honed her expertise in high-end branding and consumer experiences. Her early career in the fashion industry laid the foundation for her refined aesthetic sensibilities and ability to push creative boundaries. A decade ago, Sanaa founded Nomada, an accessories brand that rapidly gained international recognition, with a presence in over 35 luxury stores worldwide, including markets in Miami, Athens, Lisbon, Bodrum, and Muscat.
Sanaa’s entrepreneurial journey with Nomada also extended into corporate solutions and strategic gifting, where she catered to prestigious clients such as Estée Lauder, Nykaa, Vistara Airlines, and the Manipal Group. Her commitment to ethical craftsmanship and social responsibility is best reflected in her efforts to employ 125 workers in Dharavi, emphasising fair wages and local craftsmanship.
Sanaa’s connection with MAIA Estates runs deep. Her collaboration with the brand began through Nomada, where she worked on key design projects that have shaped her understanding of MAIA’s ethos and brand identity. This familiarity, coupled with her multifaceted expertise, will enable her to spearhead creative initiatives that span marketing strategy, project branding, interior design, and landscaping.
“I have always believed that creativity is not just a skill set but a mindset,” said Sanaa Ruia, speaking about her new role. “Being a design-centric person means having a keen eye for aesthetics, functionality, and innovation in everything I do. This approach to creativity is inherently versatile, allowing me to adapt and shape it to different contexts, including real estate. I look forward to translating this ethos into my work at MAIA Estates. Real estate is an incredibly dynamic industry, and it’s exhilarating to be at the intersection of design and development. I am excited to work closely with the team at MAIA to bring a fresh perspective to our projects and create spaces that are as functional as they are beautiful.”
MAIA Estates founder & CEO Mayank Ruia commented on Sanaa’s appointment: “Sanaa’s unique design sensibilities, coupled with her strong business acumen, make her an invaluable addition to the MAIA team. Her ability to blend aesthetics with strategic thinking is exactly what we need to further distinguish ourselves. With her at the creative helm, we are poised to push the boundaries of high-quality living while staying true to our core values of innovation and excellence.”
MAM
Deepfakes target women in 93 per cent of cases, report finds
Pi-labs study shows 900 per cent rise in female-focused synthetic media; India sees 60 per cent jump in cybercrime complaints.
MUMBAI: Deepfakes aren’t just fooling cameras, they’re hitting women hardest, turning pixels into a new kind of weapon. A new report from creator intelligence platform Pi-labs has revealed that nearly 93 per cent of deepfake victims are women, with deepfake content targeting females surging 900% in recent years. The findings paint synthetic media as a fast-escalating digital threat with a stark gendered impact.
In India, cybercrime complaints involving women rose from about 50,000 in 2024 to nearly 80,000 by 2026, an increase of roughly 60 per cent in just two years. Almost 98 per cent of deepfake pornography is aimed at women, often powered by face-swapping apps and bot networks that disproportionately target females, including school-age girls. Victims typically fall in the 18–30 age group, with Bengaluru reporting a growing share of cases.
Globally, 62 per cent of deepfake abuse cases involving women go unreported due to stigma, in India, over one-third of women facing online harassment take no action, and many reduce their digital presence after abuse. Close to 33 per cent of women remain unaware of protective laws.
City-level trends show Bengaluru leading with nearly 30 per cent of complaints, followed by Hyderabad (14 per cent), Mumbai (13 per cent), Chennai and Kolkata (5 per cent each), and Delhi (3 per cent).
Pi-labs, CEO and founder Anukush Tiwari said, “AI is one of the most powerful technologies of our time, but like every powerful tool, it reflects the intent of those who use it. We are witnessing a growing trust deficit in digital spaces, where identity can be manipulated within minutes and reputations can be damaged overnight.”
Image morphing and deepfake videos remain the most common forms of misuse. The report also notes a new trend: fully AI-generated female personas (not based on real individuals) gaining high engagement on social platforms, raising questions about digital credibility.
Detection remains challenging due to widespread generative tools and rogue creators. Industry estimates suggest over 5,000 face-swap tools and more than 1,000 voice-cloning applications are accessible online.
pi-labs offers pi-authentify, an AI-driven detection system that scans media for generative markers and provides authenticity scores, as well as Namokavach, a verification portal delivering confidential assessments within two working days. The Payal gaming case was resolved using pi-authentify’s forensic analysis.
The report urges minimising digital footprints and adopting detection tools to limit replication risks. It frames the gendered impact of synthetic media as an urgent digital safety issue requiring coordinated action from individuals, platforms and technology providers.
In a world where faces can be borrowed in seconds, the real crime isn’t just creation, it’s the silence that follows, and women are paying the heaviest price.
