Ad Campaigns
BYJU’S new digital film celebrates inquisitive child in everyone
Mumbai: Edtech company BYJU’S on Wednesday launched its Children’s Day special digital campaign called #CelebrateCuriosity. The campaign celebrates the minds of curious children and showcases the importance of helping them with the right answers.
“While growing up, consciously and very often unconsciously, we condition children to stop asking questions as we don’t have clear answers. With the help of the special campaign #CelebrateCuriosity. BYJU’S aims to nudge parents to become their child’s first teacher and help them find answers to their questions,” said the company in a statement.
Conceptualised by the in-house team and created in partnership with Films Rajendraa, the ad-film highlights the unique and unparalleled inquisitive nature of children and their quest to find answers. Reconnecting us with our inner child, the film showcases various children at their curious best, asking questions from their elders. It further narrates that no question is vague as it helps shape a child’s future.
“Children are born curious and we need to nurture and nourish this trait to help them become well-informed individuals. BYJU’S aim has always been to decipher information in a conceptual manner, in turn encouraging students to become self-paced and active learners,” stated BYJU’S VP for brand and creative strategy Vineet Singh. “With this campaign, we want to celebrate every child’s inquisitive best and encourage them to continue asking questions.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
