MAM
Ants Digital strengthens leadership team with Faisal Haq as COO
Mumbai: Ants Digital, a tech-led marketing agency based out of Gurgaon, has appointed Faisal Haq as chief operating officer.
Haq comes with over 21 years of experience and has joined Ants after working for WATConsult-Dentsu International for over 6.5 years in the capacity of EVP operations and business development. In his two decades of rich experience, he has worked in different positions with Roshcomm (Kingdom of Bahrain), Askme.com, Crosshairs Communication, and Avian Media. He brings with him a very good experience of digital and technology in both domestic and international markets.
“Faisal comes with a great understanding of different markets which will hugely help Ants in strengthening its footprint across the globe. Our bullish approach in getting great clients onboard has served us well as we have acquired some noteworthy clients in the space of infrastructure, health and wellness, defence, and insurance sector,” stated Ants Digital CEO Sanjay Arora. “With Faisal joining Ants, the team is excited to serve more extensive mandates even in the International markets. By investing heavily in technology and hiring good talent, we have been working towards scaling our operations across Gurgaon, Mumbai, and Hyderabad.”
Haq comes with over 21 years of experience in integrated marketing, digital media marketing, social media, data-driven marketing, and advertising with domain exposure with various startups, emerging tech, technology, mobile media, programmatic, consulting, regional and global market.
“Ants has been scaling ideas and its business pan India, and I am excited to build and grow this further,” said Haq on his new role. “The online prowess and unique mix of service offerings, including digital, brand building, creatives and content and technology, make the whole offering more future-ready and agile. I am really excited to be part of the team and look forward to this challenge.”
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
