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The Mavericks India wins integrated communications mandate for Face
Mumbai: The Mavericks India, an integrated marketing communications advisory, has won the integrated communications mandate for the Fintech Association for Consumer Empowerment (Face), one of India’s leading fintech industry bodies. Face’s mission is to drive ethical lending practices among the Indian fintech sector while protecting consumer interest against predatory lenders and enhancing digital financial literacy and awareness.
“At Face, our aim is to work closely with the government and other stakeholders and bring forth a framework which has trust, transparency and accountability at its core, and which can take India one step closer to financial inclusion,” said Face member and Kissht founder-MD Ranvir Singh. “We are delighted to onboard The Mavericks India to further drive our mission with their expertise in integrated communications in the fintech sector, and help us communicate our purpose and objectives to the relevant stakeholders.”
With 13 leading fintech players as its members, Face is working closely with the government, industry players, policymakers, and regulators to strengthen the entire digital lending ecosystem and accelerate its growth.
“We are proud to partner Face in its mission towards protecting consumers against illicit digital lending practices, and the fintech ecosystem as a whole,” said The Mavericks India founder and CEO Chetan Mahajan. “We are excited to bring forth our expertise in co-creating and amplifying a narrative for the industry body that can bring about regulatory and policy-level changes in the long-term.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
