MAM
Vicky Kaushal becomes the face of Campus Activewear
Mumbai: Campus Activewear Ltd, a sports and athleisure footwear brand, is to announce Bollywood sensation Vicky Kaushal as their new brand ambassador. This collaboration represents a seamless union of Vicky’s distinct style and persona with Campus Activewear’s commitment to empowering self-expression through trend-setting, comfortable, and fashion-forward footwear.
Vicky Kaushal, known for redefining the norm and making unconventional choices, mirrors the spirit of today’s youth, who are forging their paths while staying true to their identity, values, and aspirations. His effortless style embodies confidence and a fashion-forward attitude that resonates deeply with the bold, expressive choices of today’s generation.
For years, Campus Activewear has been at the forefront of fashion, merging individuality with personal flair and incorporating a unique attitude into every pair of shoes. This collaboration between Vicky’s distinct style and Campus Activewear’s fashion-forward approach is tailored to India’s youth, who defy norms while proudly embracing their uniqueness.
Speaking on the collaboration, Campus Activewear Ltd CEO Nikhil Aggarwal commented “We are excited to announce Vicky Kaushal as the new face of Campus Activewear. His effortless blend of style, confidence, and authenticity makes him the perfect ambassador for our brand, which is all about empowering the youth to embrace their individuality. Vicky’s stand-out sense of fashion and his bold personality align impeccably with Campus’s ethos of self-expression and innovation. As we continue redefining casual yet trendy footwear, we aim to inspire young people to make fearless choices, express themselves with confidence, and walk their own path in style.”
“Campus Activewear has redefined everyday fashion by seamlessly blending comfort with style, making it accessible to all. I am excited to be a part of the Campus family and fully embrace their vision of empowering individuals to feel confident and comfortable in their own skin. It’s all about having fun with personal style and making bold, unique fashion choices with Campus.” said the Bollywood actor Vicky Kaushal.
For those who value self-expression and individuality, Campus Activewear offers the ultimate fashion accessory that augments personal style and confidence. It’s time to step into a world where comfort meets creativity, and fashion becomes a fitting statement of who you are. Express yourself like never before with Campus footwear, and let your shoes do the talking.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
