MAM
GUEST COLUMN: The future of ed-tech in India
Mumbai: Ed-tech is a trending buzzword today. It is simply a combination of education and technology, implying the augmenting of education using technology and digital tools. The canvas of Ed-tech is extremely vast and transcends learning across ages, grades, vocations, and skill enhancement.
I would like to specifically focus on the impetus Ed-tech is bringing into India for children in their formative, school-going years.
India has over 264 million school-going children, more than any other country in the world. We also have ~15.5 lakh schools in India. While digitisation was slowly seeping into our lives and how we do things, be it online vocation or coding classes; education delivery was largely traditional through the brick and mortar classroom format. However, the pandemic has led to sudden acceleration and even disruption in the way technology is integrated into education and leveraged to bring best-in-class learning direct to home!
The ecosystem is well poised to accept ed-tech. Today, 80 per cent of the school-going children are aware of ed-tech and there are over 500 million active internet users expected by 2022 (up from 350m in 2019) (Source: BLinC Insights 2021). The National Education Policy announced in 2020 acknowledges the importance of online interventions and outcome-based learning. By 2022, online education offerings across grades 1 to 12 are projected to increase 6.4 times. (Source: Omidyar Reedseer Report, 2019-20)
The benefits are multi-fold with students getting access to best-in-class academia, supplementary support, skill-building, application-based learning, and more sans boundaries. Educators will get their due with an opportunity to transcend geographical horizons, surpass barriers of formal structures and impart learning for the outcome. A few exciting things we can look forward to in the future are:
More Application, Less Instruction
While LIVE, online classes are a fantastic platform and will continue to unite educators and students alike, we will also see the application and outcome-based learning gaining traction. We are seeing a lot of game technology used for better engagement. These will be further used for core learning and even supplementing academics. For example, at BrainGymJr, we provide puzzles and challenges based on Math, English, and real-world skills in fun formats such as crosswords, digit cards, etc. Children can solve and learn the real application of what is being taught in school.
One Size will not fit All
We already know that every student in a given class has a varying level of proficiency. While we reward better performance and celebrate achievers, we have limited capacity to tailor learning based on proficiency and aptitude. However, technology can enable extremely detailed insight into the core proficiency of every child. Application of analytics and enabling machine learning will further help customise to the strength of every child and nudge them from there. AI and big data will help empower students to develop their competencies, critical thinking, and creative abilities.
Learning on the Go!
We will see more self-initiated and self-learning formats gaining precedence. These formats will provide flexibility of space and time while giving clear results on learning. This could be in the form of activities, puzzles, short courses, daily quizzes, video-based learning, and more. Over time, these will be acceptable outcome-based learning modules with due credit and consideration breaking away from scheduled or structured learning courses.
In summary, information will not be king, the intent to learn will rule. A couple of decades ago, Google brought about a huge change in how we perceive information and knowledge, with everything available at a click of a button. We now see this permeating education and learning. We already have and will continue to have an abundance of learning courses, material, and information. Peer-to-peer exchange of information will be encouraged and even facilitated. Educators and students will be seamlessly connected.
Ed-tech will evolve further wherein the value addition brought about by customised learning, analytics-based insights, deep engagement, and outcome-based programs will be what differentiates the learning experience for every student.
“Tell me and I forget, teach me and I may remember, involve me and I learn” – Benjamin Franklin.
(Vidur Garg is the founder at BraingymJr. The views expressed in the column are personal and Indiantelevision.com may not subscribe to them.)
AD Agencies
Goafest 2026 set for 20–22 May in Goa
South Asia’s marquee advertising festival returns with ABBY Awards powered by One Show and promises bigger conversations on creativity and innovation
GOA: The advertising industry’s annual pilgrimage is locked in. The 19th edition of Goafest will take place in Goa from 20 to 22 May 2026, bringing together the biggest names in advertising, media and marketing for three days of ideas, networking and celebration.
Announced jointly by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), the festival will once again host the ABBY Awards powered by One Show 2026 — widely regarded as the region’s most coveted creative honours — recognising outstanding work across advertising and media.
Launched in 2006, Goafest has evolved into the industry’s marquee gathering, drawing more than 2,000 professionals each year. Beyond the awards, the event has become a forum for big debates, future-facing ideas and the occasional industry soul-searching.
Srinivasan K Swamy, president of the Advertising Agencies Association of India, said the festival remains a crucible for industry thought and collaboration. “Goafest has always been a melting pot of ideas, creativity and camaraderie. We aim to spark new conversations, fresh perspectives and fuel the future of advertising and marketing. It is an occasion for the industry to come together, celebrate excellence and engage in meaningful conversations about the future of our craft.”
Dheeraj Sinha, president of The Advertising Club, underlined the legacy of the ABBY Awards, now in their 57th year. “Goafest has always been synonymous with creativity, collaboration and industry excellence. The ABBY Awards powered by One Club continue to push boundaries and set new creative benchmarks year after year. In its 57th year, the awards continue to raise the bar, and this year’s edition will be even more inspiring, bringing together the brightest minds in the industry.”
For organisers, the festival has grown beyond a calendar event. Jaideep Gandhi, vice president of AAAI and chairman of the Goafest 2026 organising committee and founder of Another Idea, said the property has become a legacy for the industry. “In its 19th year, Goafest is no longer just an event — it is a legacy we are privileged to carry forward. It is a unifying force that brings together the various industry associations across advertising and marketing under one roof. I am deeply grateful to the stalwarts who envisioned this remarkable property, and it is heartening that some of them continue to be actively involved in its journey.”
The organisers promise that the upcoming edition will dial things up a notch. Mohit Joshi, co-chair of the Goafest 2026 organising committee and chief executive officer of Havas Media India, said the festival is gearing up for a bigger, more immersive format. “Over the past 18 editions, Goafest has evolved into a premier platform that celebrates creativity, innovation and the dynamic transformation of our industry. This year Goafest will be more impactful than ever. It will introduce new formats, immersive engagements and high-calibre discussions that have never been done before.”
“With a larger scale, an inspiring line-up of speakers and a focus on cutting-edge ideas,” Joshi added, “Goafest 2026 is set to redefine the way our industry comes together to learn, collaborate and celebrate.”
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, the festival continues to position itself as South Asia’s premier advertising gathering — where ideas collide, creativity gets crowned and the industry takes a long, hard look at where it is headed next.
