MAM
McDonald’s India says ’25 years of lovin it’ on its 25th anniversary
Mumbai: From birthday parties to first salary treats, from getting together with family and friends over meals to all occasions big or small, McDonald’s has been a part of Indian customers’ lives for the last 25 years. To celebrate this important milestone, McDonald’s India – North & East has launched the #25YearsOfLovinIt campaign capturing fun, light-hearted, feel-good moments that McDonald’s is known for. To further spread the joy of completing 25 years, the fast-food brand has introduced its Rs 25 menu.
Featuring popular social media celebrities and real-life couple Awez Darbar and Nagma Mirajkar, #25YearsOfLovinIt is a contemporary rendition and continuation story of McDonald’s memorable ‘hum dono boyfriend-girlfriend hai kya’ campaign which struck a chord with its appeal.
Conceptualised by DDB Mudra, the film opens up with a typical moment in this social media age, when Awez, the male protagonist, accidentally double taps on Nagma’s (the female protagonist) old profile photo, reconnecting them after many years. The new campaign, directed by Sudhir Shetty and produced by Yellawe Digital, brings out the moments of happiness when two friends reunite to relive their cherished memories over their favourite Happy Meal at McDonald’s.
“I remember the excitement of the first-ever McDonald’s opening up in India, right next to the college I ended up going to. 25 years on, I feel the same childish thrill when I’m near a McDonald’s,” said DDB Mudra North executive creative director Iraj Fraz Batla. “And as we celebrate 25 years of McDonald’s in India, it’s the same thrill we capture using the characters who appeared in one of our most iconic films. While they reunite, we’re reminded how much they, McDonald’s, and by extension, all of us have grown over the years.”
EMBED Link: https://www.youtube.com/watch?v=Wxrgrp7lBs0
Commenting on the campaign, McDonald’s India – North and East chief operating officer Rajeev Ranjan said, “We have had an amazing 25 years in the country. Bringing smiles to millions of our customers through our great-tasting delicious menu offerings and providing delightful memorable experiences to our guests has been extremely satisfying. Our new campaign beautifully captures the nostalgia, the excitement, fun and the sheer joy of happy times spent by two friends meeting after 25 years at their favourite McDonald’s restaurant enjoying their favourite meal. Through the film we reinforce our promise of providing delicious feel-good moments easy for our customers, we are optimistic that our customers would relate to and love the campaign.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
