AD Agencies
dentsu X recognised as Indian agency with ‘highest quali-points growth over 3 years’: RECMA
Mumbai: RECMA, the independent research firm that evaluates media agencies, has recognised dentsu X, the media agency from the house of dentsu India, as the Indian agency with the highest quali-points growth over three years.
The report, RECMA Debrief number 37, evaluates the media agencies from 47 countries across nineteen criteria. For the record, out of the total number of 700 agencies, 27 have shown spectacular growth over three years with at least ten qualitative points.
“Dentsu has embraced the future by providing integrated idea-led, data-driven, tech-enabled solutions that offer our clients a competitive advantage in an ever-changing environment. Our body of work, our client partnerships is the bedrock for our trajectory and validates that we are on the right path,” dentsu Media South Asia chief executive officer Divya Karani said.
Besides this, the agency has been declared ‘Agency-of-the-Year’ by three separate industry forums this year and has also been recognised among the ‘Top 100 Fastest-Growing Agencies’ globally by Adweek.
Speaking on the achievement, dentsu X India CEO Roopam Garg added, “This is a huge affirmation of our ‘Experience beyond Exposure’ offer powered by data and analytics. This drives outcomes for brands v/s only output or media efficiencies. The fact that a growing number of marketers see the value dentsu X provides in this rapidly changing and challenging business, is a tremendous endorsement of our design.”
RECMA publishes a wide range of media agency notation reports on a global scale with the aim to provide strategic intelligence reference tools to help global advertisers in their decision-making and agency sourcing.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
