Brands
Stashfin unveils new brand identity with revamped logo
Mumbai: Singapore-based neo banking startup Stashfin has unveiled a new brand logo post an analysis of various customer segments and growing innovations in the technology industry. According to a statement, the revamp will also be accompanied by an enhanced user experience on the mobile app from a UX and UI perspective.
The new logomark is a letter S in the form of an upward arrow, denoting upward propulsion, representing financial growth for its customers, while the brand colours, red and blue, denote passion, power and trust. Together, they symbolise trust that inculcates positivity, hope, and approachability among customers, said the brand in a media statement.
The brand’s social media pages are also being transformed with ‘hinglish’ communication treatment, engaging tone of voice and brand identifiers to further drive this change, it added.
“Since the launch of Stashfin, we are witnessing the ever-evolving needs of consumers in a new era of technology. We feel it is equally important for every business to start all over differently and redefine its identity and positioning,” stated Stashfin co-founder Parikshit Chitalkar. “Our new identity reflects the purpose of our brand in enabling financial independence, transparency and convenience. Through this, we intend to enhance the positivity and hope that our brand has developed and uplifted the overall experience of existing and potential users.”
With the help of advancements in technology and the growing drive towards digitalisation of the economy, the revamp aims to drive financial freedom in a smoother, more transparent and efficient manner, said the statement.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
