MAM
US Polo Assn announces Arjun Rampal as its India brand ambassador
Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.
As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India, said the brand in a statement. “The new stores will have an ‘all-white’ interior with the US Polo Assn brand colours. The signature red, blue & white stripes will welcome customers at the entrance,” it added.
“Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour,” said Arjun Rampal. “The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”
The ‘Play Together’ campaign is conceptualised by WYP Creatives, produced by Karma Productions and shot by Bosco Christopher Bhandarkar and Rid Burman. The brand campaign will be out on all major print and digital platforms from 8 December, said the statement.
“Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base,” stated US Polo Assn – Arvind Fashions Ltd CEO Amitabh Suri. “‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
