News Broadcasting
The Q unveils first brand campaign ‘Sabse Alag, Sabke Liye’
Mumbai: Hindi General Entertainment channel The Q has launched its maiden brand campaign titled ‘Sabse Alag, Sabke Liye.’ The integrated marketing push is aimed at deepening awareness, increasing reach, and driving inclusivity for the channel while strengthening its ‘Zara Hatke’ proposition as it embarks on to the next phase of growth.
Actor Ravi Dubey has been roped in as the face of the campaign to leverage his popularity among existing and new viewers, especially in the hinterland.
The campaign comprises two brand films conceptualised and executed by Mumbai-based integrated communications agency Blitzkrieg. Currently on air on The Q, the ad films will be extensively promoted beyond the network as well. The films are complemented by a catchy brand song that will be promoted strongly in key markets through radio and music apps.
Besides the on-air promotion, the campaign will be amplified on digital, social media, print, and radio. In addition to targeting consumers, it will also address stakeholders and advertisers by showcasing the channel’s promise, strength and wide variety of offerings. said the channel in a statement.
In a bid to keep viewers engaged following the brand campaign launch, The Q will run a ‘Watch & Win’ contest titled ‘The Q Dekho Sona Jeeto.’ Specifically timed around year-end, the contest will be integrated into the channel’s prime time to give the viewers an opportunity to win gold, daily.
“2021 has been exciting and rewarding for us at The Q. We have not simply brought the best of digital on to television, but have also given digital talent an opportunity to be on television,” said The Q CEO Simran Hoon. “We have partnered with platform and creators to offer content that keeps our viewers engaged and entertained while building a robust library of content cutting across genres. Our storytelling style has created a distinct position for us in the industry and this helps us win over not just new viewers but also advertisers. Our latest campaign ‘Sabse Alag, Sabke Liye’ reinforces our commitment to our viewers to provide differentiated content while we embark on our next phase of growth in a ‘Hatke’ style.”
“’Sabse Alag, Sabke Liye’ is well integrated and is sure to strike a chord with viewers. It is an ode to our existing viewers, thanking them for their constant support and a warm welcome to new viewers encouraging them to be a part of our growing family,” stated The Q COO Krishna Menon. “Ravi Dubey’s popularity is equally commendable in rural and urban markets and by leveraging it we are certain of attracting a new set of viewers to The Q. Our Watch and Win contest are also designed to drive engagement while offering viewers a chance to win gold.”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
