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As viewers multiply and screens splinter, broadcasters and brands defend TV’s clout
Delhi – Publicis Media India has introduced Markriti, a cutting-edge machine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an...
Mumbai: Dabur India has entrusted Rajiv Dubey with an expanded role as vice president, where he will now lead brand activations and experiential marketing initiatives. Alongside...
Mumbai: Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This...
Mumbai: India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System,...
