MAM
HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead business
Mumbai: Hiveminds Innovative Market Solutions, a division of Madison World has opened a new office in Gurugram, announcing a formal expansion in Delhi-NCR. To head its north branch, Hiveminds has appointed Mohit Grover, a business leader who has led key P&L roles in digital first businesses.
The Bengaluru based full-service digital marketing company has a team of 200 people spread across Bangalore, Mumbai and NCR.
Grover has worked in insurance and travel companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a startup connecting farmers to consumers to provide organic produce.
Commenting on the new appointment, Madison World chairman Sam Balsara said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”
“As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients,” stated HiveMinds founder and CEO Jyothirmayee JT.
“I am excited to be leading the north India growth for HiveMinds,” said Mohit Grover on his new role. “I feel after building businesses in a highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
