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HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead business

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Mumbai: Hiveminds Innovative Market Solutions, a division of Madison World has opened a new office in Gurugram, announcing a formal expansion in Delhi-NCR. To head its north branch, Hiveminds has appointed Mohit Grover, a business leader who has led key P&L roles in digital first businesses.

The Bengaluru based full-service digital marketing company has a team of 200 people spread across Bangalore, Mumbai and NCR.

Grover has worked in insurance and travel companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a startup connecting farmers to consumers to provide organic produce.

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Commenting on the new appointment, Madison World chairman Sam Balsara said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

“As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients,” stated HiveMinds founder and CEO Jyothirmayee JT.

“I am excited to be leading the north India growth for HiveMinds,” said Mohit Grover on his new role. “I feel after building businesses in a highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”

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Safex Group appoints Richa Malhotra as group chief financial officer

Former Standard Chartered executive to steer finance

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NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.

In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.

A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.

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Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.

Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.

Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.

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The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.

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