Ad Campaigns
upGrad to offer online courses worth Rs 1.5 cr to job creators on ‘Shark Tank India’
Mumbai: Homegrown higher edtech major upGrad announced on Monday that it will offer ‘online courses worth Rs 1.5 crore’ to the entrepreneurs pitching on Sony’s new reality show – ‘Shark Tank India’.
The show which premiered on Monday night will have aspiring entrepreneurs from across the country pitch their business models to a panel of investors and persuade them to invest money in their idea. upGrad is also the presenting sponsor for the show.
“At upGrad, we stand for job seekers as well as job creators. The entrepreneurs on ‘Shark Tank India’ today, can potentially create thousands of jobs in Bharat tomorrow. Assessing their business pitch and identifying possible lacunae, we are offering them need-based courses. This is our crusade to empower the entrepreneurial community – the job creators of tomorrow, to upscale their businesses,” said upGrad CEO – India Arjun Mohan.
Throughout the first season of ‘Shark Tank India’, the edtech major will be awarding programs on a need-gap basis, across domains including Product Management, Masters of Business Administration, Supply Chain Management, Data Science, Digital Marketing, Business Analytics, and Operations & Finance to the ‘pitchers’.
According to upGrad, the Indian chapter of the ‘Shark Tank’ serves as the perfect platform for the it to showcase to its audience the significance of upskilling and lifelong learning. “With an audience mostly comprising working professionals seeking to positively pivot their careers or nurturing their entrepreneurial zeal, this association will go a long way in improving upGrad’s deep India penetration plans and building an ecosystem of a skilled workforce,” the brand said in a statement,
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
