MAM
Deepika Padukone turns Secret Santa for Cred
Mumbai: This holiday season, credit card bill payment platform Cred and Bollywood actor Deepika Padukone are set to add an extra dash of cheer to the festive season, as the latter dons the avatar of #CredSanta to bring a range of exclusive offers, rewards, fun games and more.
The campaign will extend from 24 December to 2 January 2022 as part of ‘Cred Cheer Days,’ said the company.
“I am delighted to be the CredSanta and partner with Cred to bring joy, happiness and dollops of magic for its members this festive season. I hope that the rewards and special jackpots we have planned will bring smiles and cheer as we end 2021 and look forward to 2022 with hope and optimism,” said Deepika Padukone. “I am ready with my bag of goodies to spin magic so keep watching the Cred app closely,” the actor added.
As part of the campaign, Cred along with Deepika will be hosting daily activities and Jackpots where members will stand a chance to win exclusive gifts that range from items that are part of the actor’s closet to bitcoins. Cred members can win rewards and cashbacks worth over Rs 100 crore, stated the brand.
To add on to the Christmas cheer, Cred has also launched an Acapella Video.
“This is also the season for giving and our Cred Santa has you covered there as well. Kickstart 2022 with positivity – on January 1st 2022 tweet #CredSanta and we will donate for a charitable cause on your behalf,” the brand stated.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
