MAM
HiveMinds appoints Saurabh Tyagi as chief client officer
Mumbai: HiveMinds- Bengaluru-based digital specialist unit of Madison World has appointed Saurabh Tyagi to lead its enterprise clients. Tyagi was previously working in Madison Media Omega as Vice President.
A seasoned media professional with has over 18 years of experience across India & South-East Asia, Tyagi has worked on brands like Unilever, Nestle, Titan, Vodafone in his stints across Publicis, Group M, and Madison Media. He has played diverse roles including media planning across offline & online, content strategy, and client servicing.
HiveMinds founder and CEO Jyothirmayee JT said, “We’ve delivered results for our clients based on our digital prowess and innovation. With Saurabh’s experience, we can now further partner with clients in thinking beyond digital marketing and work towards comprehensive marketing and growth strategy. He has joined us at a time when digital transformation is at its peak in India and we’re expanding all-around – in teams, in new geographies, and in clients across industries. His experience across esteemed brands and international markets will power our growth in the coming years”.
Madison World chairman Sam Balsara said, “In today’s scenario, the real value we can deliver to our clients is the combination of media insights gained over decades, delivered through new media channels. With Saurabh’s movement, we can confidently assure our clients of delivering a holistic digital media strategy.”
Commenting on his new role, Tyagi said “Digital media has changed the rules of the game. Brands are ready to partner with agencies that bring innovation and agility to the table. I am happy to be joining this high-energy team and look forward to delivering value to our clients”.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
