MAM
MakeMyTrip appoints Sameer Bajaj as head of corporate affairs & communications
Mumbai: Online travel company MakeMyTrip has announced the appointment of Sameer Bajaj as head of corporate affairs and communications.
A multifaceted corporate communications and corporate affairs expert, Bajaj has been in senior leadership roles across varied industries including sports, real-life entertainment, direct-selling and ed-tech.
During his career spanning over 20 years, he has played a critical role in building corporate brand reputation, managing crisis communication, and leading external & internal communications for global brands such as Discovery, Amway, ESPN STAR Sports and most recently, WhiteHat Jr.
Welcoming and congratulating Sameer on joining the team, group chief marketing officer Sunil Suresh shared, “We have a very exciting time ahead of us and I am thrilled to welcome Sameer to steer and drive our communications and corporate affairs strategy. I am confident that Sameer’s rich and diverse corporate and consumer experience will be invaluable as we continue to solidify our positioning in India and GCC.”
“I am excited to be part of such a purpose-led organisation. MakeMyTrip Ltd is uniquely placed – as it has the verve of a start-up, and yet the stability of a mature process-oriented organisation,” said Sameer Bajaj.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
