Ad Campaigns
Akshay Kumar dons Superhero avatar in Policybazaar’s new campaign
Mumbai: Policybazaar, insurance aggregator and leading fintech platform has roped in actor Akshay Kumar as its new superhero –‘Mr Policybazaar’ for its latest ad campaign.
Claim settlement is considered a moment of truth and often, the process becomes a pain point for policyholders during a time of distress. Policybazaar aims to address this gap with its 30-minute claim assistance promise. The campaign emphasises the significance of quick and effective assistance with insurance claims in the hour of need.
The brand highlights its commitment of assisting people at every step of their insurance journey through the ad film which shows Mr Policybazaar assuring a wife anxious over admitting her husband to the hospital, saying, “Insurance claim ke time pe aapki help ke liye sirf 30 minute mein tayyar, main hoon Mr Policybazaar.”
Policybazaar chief operating officer Sharat Dhall said, “We have been focussed on providing end-to-end assistance to our customers when it comes to the entire insurance journey – right from comparing policies, getting the best prices, to buying online and to claims support. We are excited to take this commitment to the next level with our new 30-minute claim assistance promise. With this campaign, we look forward to driving a strong consumer connection by building trust that Policybazaar will be there for you at the time you need it most.”
Talking about the campaign launch, Policybazaar’s VP and head of brand marketing, Samir Sethi said, “The fundamental objective of the campaign is to assure consumers that Policybazaar will always be there to help them with their insurance claims. Mr Policybazaar is the superhero manifestation of that promise. We are elated to have Akshay Kumar as Mr Policybazaar, as he is the perfect fit to take our message to the masses.”
Drawing attention to the brand’s larger message of providing social and financial security to all, the campaign also stresses the importance of purchasing health insurance. At a time when the deadly pandemic is gaining momentum yet again, health issues are soaring at an alarmingly high rate. Following some tough lessons and seeing medical inflation translating to skyrocketing bills, insurance is the only safety shield against it.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
