Ad Campaigns
Cuticura Fragrance launches TVC introducing its body perfume range
Mumbai: Cuticura, a beauty and personal care brand from Cholayil has launched a new television commercial for its “no-gas” deodorant range with Smart Perfume Burst – that promises to provide a day-long fragrance.
The 30-sec commercial shows the benefits of the product through a regular scenario in the day-to-day life of a young girl, who struggles to keep herself fresh throughout the day when she juggles across her hectic day schedule.
“We wanted to create something disrupting the category of “no gas” deo popularly known as Body Perfume. There’s a huge need gap in the category right now where ordinary deodorants are not able to provide long-lasting fragrance and consumers either have to carry deo in the purse or feel the constant fear of smelling bad due to an ever-evolving fast lifestyle. The newly launched Body Perfume range addresses this need gap and provides a product that can give up to 24 hours fragrance,” said Cholayil VP sales and marketing Ashish Ohlyan.
The new TVC designed by the creative agency Leo Burnett highlights the product’s skin-friendly features. It shows how it has zero per cent Triclosan that avoids skin irritation, and zero per cent Aluminum that avoids skin rashes and does not block skin pores.
Leo Burnett national creative director Sachin Kamble said “Today’s generation is always on the go. And while they are working hard and multi-tasking their way to their goals, they are also looking for solutions that help and support them in achieving their dreams. Our film, featuring popular actor Deepti Sati, shows how the perfume works throughout the day whether you are outdoors, working out or at a party.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
