News Broadcasting
I&B ministry forms Joint Working Group for audience measurement sampling
Mumbai: The ministry of information and broadcasting (MIB) has formed a Joint Working Group to formulate a mandate for exploring data capturing capabilities in Set Top Boxes (STBs) for audience measurement sampling.
With Prasar Bharti CEO Shashi Shekhar Vempati as the chairman and DTH association president Harit Nagpal as a member, the joint working group will have one representative each from MeitY, BIS, Barc India, and AIDCF. It will submit its report to the I&B ministry within the next four months.
The current guidelines for the TV Rating Agencies prescribe the use of panel homes, drawn by establishment survey and representative of the TV viewing population, for carrying out the Audience measurement. However, the latest recommendations from the Telecom Regulatory Authority of India (Trai) and TRP committee headed by Prasar Bharati CEO suggested combining traditional sample-based statistical approaches with big data approaches like Return Path Data in STBS.
The new working group has been entrusted to study different aspects of the data capturing including Return Path Data (RPD) in the context of the audience measurement, international practices, and security of the viewership data. “It will also study successful global best practices in RPD, like that of Canada, the models undertaken by Barc India and other independent experiments by DTH operators and other relevant stakeholders,” said the ministry on Wednesday.
The Group will specify minimum standards for RPD capable STBS, SOPs for certification and audit of the same, and specify common protocols, data standards, and modifications to current rating methodology so that data from RpD capable STBS could be integrated into the current TV ratings system.
Additionally, it will specify minimum standards for any smartphone-based Apps to augment the above proposed RPD system for integration into the current TV ratings.
-Specify SOPs for certification and audit of the same.
-Evolve a consensus for how such different data sets including RpD/ smartphone-based data collection will be priced/ costs shared within the framework of the TV ratings system.
-Specify consent-based privacy framework to govern all such data collection and use within TV ratings.
-Establish timelines for rollout of above with a clear roadmap to guide all stakeholders while laying out points of responsibility for the same.
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. AICC’s Praveen Chakravarty weighs ‘Power Sharing vs Principles’, while former Governor Tamilisai Soundararajan joins the fray. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
