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M&E veterans Saurabh Varma, Utpal Acharya launch Content Engineers
Mumbai: Former Jio Studios chief marketing officer Saurabh Varma has joined hands with a former executive from Cinépolis Gulf and Sony Pictures Utpal Acharya to form a content creation studio – Content Engineers.
According to a statement, the studio will put $50 million as an initial investment to create all forms of intellectual properties including feature films, web series, documentaries and docudramas to cater to both theatrical and OTT space.
Content Engineers is backed by Silicon Valley-based technology consulting and Angel investing enterprise Veear Projects which has networks all across North America and Asia.
“The content will focus on grass-rooted Indian stories with Indian values. The vision is to create films based on new-age, heart-warming Indian stories that will connect with audiences all across the world,” a statement said.
The firm will set up its own ideation cell and think tanks, disruptive media-tech initiatives, technology innovations, VFX studios, a post-production unit, and virtual production and script lab. The team at Content Engineers will consist of writers, storytellers, content creators from all across India including tier 2 and 3 towns with a focus on commercially viable original stories.
Varma has worked with Jio Studios, Inox, Reliance Entertainment and PVR Ltd, handling marketing, distribution, programming and content syndication. Varma has also directed multiple feature films. Acharya has been part of giant corporates like Sony Pictures, UTV, Studio18, Reliance Entertainment and Cinepolis Gulf handling box office, sales, business development, production, distribution, programming, content acquisition and syndication. Both will bring in the experience of over 45 years and more than 1500+ films together.
“Good stories can survive the toughest of times and well-engineered content has the power to put ideas into the world today,” said Saurabh Varma. “The recent growth in demand for content due to the rise of so many OTT platforms has opened a world of opportunities to explore disruptive content. In today’s world, where language is no longer a barrier, we intend to create grass-rooted Indian content that is Indian and yet global in its appeal. Content Engineers intends to invest in people, emotions and stories seamlessly link these elements to create impactful and meaningful content.”
“Apart from creating relevant IP’s and disruptive content, Content Engineers aim to build a wholesome system that will nurture the chosen projects from scripting till it reaches the audiences worldwide,” said Utpal Acharya. “At times, a good narrative fails to get the right audience due to the lack of proper strategy and initiatives. Content Engineers aims to fill that void by forming a fine balance between the creative and the commerce thinking in the media-tech business.”
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Business Today MindRush returns to Mumbai, spotlight on India’s edge in a fractured world
Policymakers and corporate heavyweights gather to map supply chains, energy security and markets
MUMBAI: As fault lines widen across global trade and geopolitics, Business Today is doubling down on India’s moment. The 14th edition of Business Today MindRush & Best CEOs Awards lands in Mumbai on March 28, pitching India’s strategic edge at the centre of a fragmenting world.
The day-long summit, presented by PwC, will bring together a tight mix of policymakers, industry leaders and market voices to decode shifting supply chains, maritime strategy, defence priorities, energy security and capital markets—sectors now deeply entangled with geopolitics.
M Nagaraju, secretary, department of financial services, ministry of finance, will headline the event, setting the tone for discussions that aim to track how India is repositioning itself amid disrupted trade routes and volatile energy dynamics.
The speaker slate reads like a cross-section of India Inc’s command centre. Krishna Swaminathan will zero in on sea lanes and supply chains, while Prashant Ruia is set to push the case for self-reliance in oil and gas. Ashish Chauhan will weigh in on capital markets at a pivotal juncture, as a panel featuring Vibha Padalkar, Sanjiv Mehta, Amish Mehta and Sanjeev Krishan debates navigating economic uncertainty.
Leadership under pressure will be another running theme. Madhavkrishna Singhania, Sharvil Patel, Karan Bhagat and Anurag Choudhary will unpack how businesses are steering through disruption. Arun Alagappan will turn the spotlight on fertilisers, Arundhati Bhattacharya will reflect on leadership transitions, while Anish Shah and S Vellayan will outline blueprints for building future-ready conglomerates.
The event will close with Aroon Purie setting the broader editorial lens, before the Best CEOs Awards recognise standout corporate leadership across sectors.
At a time when the global order looks increasingly splintered, MindRush 2026 is positioning itself as more than a conference—it is a signal that India intends not just to navigate the churn, but to shape it.
