Brands
Drools ropes in Ananya Panday as brand ambassador
Mumbai: Pet food brand Drools has roped in Ananya Panday as its brand ambassador. The collaboration will focus on initiating a dialogue around pet nutrition amongst the people of India.
Ananya is a proud dog-mum and is very mindful of their nutrition. Her consideration for pets and thoughtfulness of what goes into their diets makes her the perfect fit for Drools’ brand ambassador, said the brand in a statement. “With ample nutrition and appropriate nutrients in its vast portfolio of pet food and supplements, Drools aims to reach out to more pet parents and enhance the quality of life of their fur babies,” it added.
“Drools has always taken pride in promoting healthier living and food habits for pets with its extensive range of products that support skin and coat health, strengthen the immune and digestive system and overall well-being,” said Drools’ national sales director Shashank Sinha. “We are thrilled to be associating with Ananya Panday. As a celebrity youth icon, we think she’s perfect for promoting our vision and garnering the attention of new-gen pet lovers.”
“I understand the part a dietary regime plays in pets’ life and this is one of the reasons I am proud to collaborate with Drools and represent the label across India to create awareness about pet nutrition,” stated Ananya Panday on her association with Drools.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
