MAM
RuPay Prime Volleyball League onboards 13 sponsors for Season 1
Mumbai: The RuPay Prime Volleyball League has onboarded as many as 13 sponsors for the inaugural season starting 5 February.
Apart from edtech major Byju’s, fintech company Cred and sports news website Dafa News that have come on board as associate sponsors, the league has also tied up with food platform EatFit, Amul Kool, and paint products manufacturing company Nippon Paint.
The first edition of the RuPay Prime Volleyball League is all set to kick off in Hyderabad. As the athletes prepare to set the stage on fire, the league is looking to attract millions of viewers from around the country during the course of the competition. Global Card payment network RuPay has associated with the league as the Title Sponsor, meanwhile Online Gaming leaders A23 are on board as “Powered By” Sponsors in a multi-year deal. Sports, fitness, and lifestyle brand Cosco and Indian Hospital Chain Apollo Hospitals have been associated as the Official Partners of the league.
Social media platform ShareChat, and short video app Moj have come on board as the Official Content Partners of the RuPay Prime Volleyball League powered by A23, while the competition will be broadcast on SONY TEN 1, SONY TEN 2 (Malayalam), SONY TEN 3 (Hindi) and SONY TEN 4 (Tamil and Telugu) and SONY LIV from 5 February 2022 to 27 February 2022.
Baseline Ventures co-founder & MD Tuhin Mishra said, “We are overwhelmed by the interest the tournament has received from a wide range of sectors and we are certain that all the sponsors will have a massive impact in taking the RuPay Prime Volleyball League to all corners of our country. We hope to build a long-lasting partnership with each one of our partners.”
RuPay Prime Volleyball League CEO Joy Bhattacharya said, “As the tournament begins its new journey, the support from all the sponsors is vital for the success of the competition. All the partners are massively successful in their respective sectors and we couldn’t have asked for a better line-up of sponsors.”
The League is exclusively marketed by Baseline Ventures and Piston Des Sports has managed the registration of all Indian and International players.
The competition will witness seven franchises – Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes, and Kolkata Thunderbolts – fight it out for the coveted trophy. The Hyderabad Black Hawks will be up against the Kochi Blue Spikers in the opening match of the tournament at the Gachibowli Indoor Stadium in Hyderabad on 5 February 2022.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
