iWorld
Zapped Technologies launches gaming & OTT app Pocket Cinema
Mumbai: Zapped Technologies has announced the launch of its app Pocket Cinema which offers a gaming platform that allows users to watch OTT content of their choice and play a simple skill based game around it to win rewards. The app is being touted as a novel concept in the world of gaming and entertainment, denoted by a new name #GOTT – a combination of gaming and OTT.
Pocket Cinema is a simple, skill based gaming platform targeted primarily at tier 2-3 cities where people aspire to earn money, online but they either don’t know how to, or do not possess the necessary skills for it. The app aims to make gaming technology inclusive and accessible, said the statement. Currently available on android phones, it will shortly be released for iOS, it added.
According to Pocket Cinema founder duo and co-CEOs Anshuman Singh and Anil Verma the options available online, by virtue of being either too complex or high-end and intimidating, alienate a major chunk of the population from tier 2-3 cities. “Pocket Cinema caters majorly to tier 2 and 3 town consumers, and offers a unique easy-to- play game coupled with entertainment. At present, the content is available in Hindi and Bhojpuri. Marathi, and Punjabi and South Indian Languages will follow soon,” they said.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
